Here to Stay! Artificial Intelligence and Its Connection to the Automotive Sector
There is much talk about artificial intelligence (AI) these days. We have all heard about chatbots capable of holding conversations like human beings, ingenious software that fulfills our requests, and the most well-known robots, capable of meeting everyday human needs.
There is a lot of talk about artificial intelligence (AI) these days. We have all heard about chatbots capable of holding conversations like human beings, ingenious software that fulfills our requests, and the most well-known robots, capable of meeting everyday human needs. But how does it integrate into the world of automotive?
How do AI and new technologies play a role in the automotive industry?
The data management company NetApp states that artificial intelligence manifests itself in the automotive sector in four different ways:
- "Self-driving"
Have you ever dreamed of your car driving itself? Autonomous driving is one of the main goals pursued with this science.
With driver assistance systems such as automatic headlight switching and automatic emergency braking, among others, safe driving is made possible, greatly reducing accidents caused by human error.
- Connected vehicles and Mirrorlink
Can you imagine being able to control your smartphone from your car's dashboard? With Mirrorlink it is possible! It is a technology that mirrors the phone's image on your vehicle's screen. As a result, you can use apps you have on your mobile such as Google Maps, Spotify, and even Android Auto or Apple CarPlay.
Those who know the sector know that expectations when purchasing a vehicle are changing. Currently, comfort, greater usability, and entertainment are sought after. Opening and closing the car with your mobile, knowing the condition of the tires, and detecting theft in time are clear examples of what you can do with a connected car.
- Shared mobility as an alternative service
The way we move around is changing. Fewer and fewer people are buying a car and are opting for more economical alternatives such as bicycles, electric scooters, and shared mobility services.
But did you know that these services also integrate artificial intelligence? Let's give an example: BeQuikly by Dealerbest. It is a shared and sustainable mobility service, specific to dealerships, that works through a mobile application.
It allows you to know the location of available vehicles, make the reservation and payment for it, and open, start, and close the car. Speed, simplicity, and comfort above all, don't you think?
- Smart manufacturing
The automotive industry is constantly evolving, seeking improvements that enhance the quality of life of consumers. An example of this is the new "eye tracking" application.
This technology integrates a combination of facial recognition and the driver's eye vision that collects information on aspects such as their alertness or their concentration on the road.
We also find new sustainable and technological bets in the new Vision AVTR model from Mercedes-Benz. It is the first car that recognizes its driver through their breathing and heartbeat, in addition to being an electric vehicle whose battery materials are 100% recyclable The future is already here!
As you can see, artificial intelligence has become an essential aspect of our sector. It is no longer enough to drive; it is about generating a unique and unmatched experience for the driver. Do you dare to make a change in your dealership?

