Digital challenges for dealerships and workshops in Spain

Madrid, October 1, 2025 – The Spanish automotive sector is facing several digital challenges, in a situation driven by electrification, digitalization, and automation. While Spain is consolidating, according to Faconauto, as a strategic hub for smart mobility thanks to its advanced digital infrastructure, dealerships and workshops are facing several major digital challenges that, if not addressed with innovative solutions, could end up hindering their growth and competitiveness.  

dealerBest, as a technology leader in the sector, highlights the urgency of these transformations and offers expert insight to overcome them.

"The future of the automotive industry inevitably lies in digitalization and the adoption of new technologies."

Paco Díaz, CEO of dealerBest

At DealerBest, we understand the challenges facing dealerships and workshops, and we are committed to providing the tools and knowledge needed for them not only to adapt, but to lead this new era.

Below are three major digital challenges that, according to industry data, are impacting dealerships and workshops: 

1. The shortage of qualified talent for the new digital automotive industry.  

The automotive sector in Spain is suffering from a severe shortage of qualified personnel, with 75% of companies reporting gaps in essential technical profiles. Areas such as electrical engineering, cybersecurity, artificial intelligence, and connectivity software are now "critical cores" for the future sustainability of the sector, reports Posventa.info, based on data from the EY Highlights Automotive 2025 report. 

This talent shortage is slowing down the technological transition and putting strategic investments at risk, directly affecting distribution networks that require increasingly sophisticated skills.

Specifically in components for electrified vehicles, knowledge of power electronics, batteries, digital assembly processes, or IT security protocols is sought.

As a technology leader, DealerBest emphasizes the need for solutions that compensate for these gaps, whether through more intuitive tools or specialized training programs. 

2. Comprehensive digitalization and the transformation of the customer experience  

The digitalization of dealerships is a key challenge to optimize operational efficiency and, fundamentally, the customer experience, as stated by Faconauto and SETRAM. Companies must adopt a comprehensive digital strategy that addresses all aspects of the business, from inventory management to customer service, including technologies such as data analytics, artificial intelligence, automation, and digital marketing. 

Today's customers demand 24/7 services, price transparency, and immediate access to information, seeking an exceptional digital experience through e-commerce platforms, virtual/augmented reality tools, and chatbots. 

Although 80% of dealerships have implemented an online marketing plan, there is still room to improve digital asset management and communication. DealerBest positions itself as the ideal technology partner to drive this transformation, offering advanced marketing and technology solutions that guarantee a 360º view at every point of the digital customer experience. 

3. Efficient data management for effective decision-making  

Proper data management is essential for the future of the dealership, enabling a comprehensive view and informed decision-making. Currently, the digitalization process can be "disconnected and with unstructured information", as Antonio Llordén, Director of Information Systems and Technology at Grupo Itra, stated, according to Posventa.info 

It is crucial to integrate data so that it can be executed and reach the customer effectively. Experts recommend using a single CRM for sales and aftersales and analyzing the return on investment of digital strategies.

DealerBest facilitates data centralization and provides a multidisciplinary ecosystem that extends to all business areas, facilitating and unifying management efficiently and ensuring measurable and controlled impact.

Spain has a professionalized workforce with adaptation potential, and has established itself as a European leader in digital infrastructure, with 95% 5G coverage and 95% fiber optic penetration in homes.

This favorable environment, combined with the vision and solutions of a technology leader, can turn current challenges into a unique opportunity. 

dealerBest is ready and qualified to accompany dealerships and workshops on this journey, transforming challenges into engines of growth and leadership in the new era of digital automotive. 

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