The 5 reasons why many dealerships are already incorporating shared mobility models into their business
Shared mobility is spreading like wildfire. While it's true that the main players have been large multinationals with access to sufficient funding, today dealerships find themselves in a unique position to leverage their resources and outshine the multinationals.
Shared mobility is spreading like wildfire. While it is true that the main players have been large multinationals with access to sufficient funding, today dealerships find themselves in a unique position to leverage their resources and outshine the multinationals.
How? Ultimately, by exporting the car-sharing model beyond city limits. And this, without a doubt, is already a complete paradigm shift for the automotive sector.
Dealerships will ultimately lead shared mobility
There is little left to discover in the big city in terms of carsharing. At least until technology surprises us with new innovations.
Cars are now almost all Eco, and you can forget about keys, complicated payment methods, and even having enough battery on your phone. However, outside the city, there is still a lot of market to explore. And today, it is already possible.
In this new scenario, fully equipped with technology and with the ideal social culture, dealerships find themselves in a strategically privileged position to implement shared mobility in almost any non-urban area, far from carsharing giants. Why? For 5 reasons:
1. Nearly unbeatable investment conditions
Any dealership already has practically everything needed to implement a shared mobility business. The automotive market is a highly competitive business, but in this case, dealerships are aware that the big players will still stay put in the big city, amortizing investments for several more years.
2. Increased customer traffic
Until today, a customer would not visit a dealership unless they were buying a vehicle or having it repaired in their workshop. Incorporating shared mobility services suddenly puts the dealership in contact with tourists, locals, and businesses looking for quick and simple mobility solutions. And, if you are in sales, you will already know that what we have just told you is literally gold for “cross-selling.”
3. Adds more value to your aftersales
Any workshop should always try to have courtesy cars available. And it is not always that simple. There are already dealerships that, after installing these new technologies in several of their cars, now always have a quality mobility alternative that any of their customers can count on.
4. Dealerships already offer a versatility of mobility that multinationals would dream of
And it makes sense. How wide can the range of cars at any vehicle sales point be? Even the most modest one cannot afford not to have a family car, a sports car, and an SUV for its customers. In contrast, urban shared mobility is reduced in all cases to cars with low range that are easy to park (i.e., very small).
Dealerships then position themselves as the best players. No longer just in shared mobility, but in “mobility on demand,” expanding the range of features we want our vehicle to have, for example, this weekend.
5. Image change
Lastly, and perhaps one of the most important benefits that dealerships that have already dared to implement shared mobility have found, is the image change it brings to their point of sale.
The automotive sector is a very mature sector with competition levels typical of a “red ocean,” and this is no secret.
However, shared mobility is giving all entrepreneurs in the sector the opportunity to turn their car sales point into a “mobility point.”
Of course, there is still a long way to go. But the truth is that we are already witnessing a new era of mobility. And in it, dealerships are once again the protagonists.
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