DealerBest x Sipay: Frictionless Mobility, the Boost of Hyundai's VIVe in the Payment Experience

Context: Shared mobility and digitalisation in the automotive sector 

Car sharing in Spain continues to grow, especially in cities like Madrid, Barcelona and Valencia, driven by interest in sustainable mobility and digital solutions that make it easier to access vehicles by the minute or by the hour. 

DealerBest, with over 30 years of experience in the sector, acts as Hyundai's technology partner, developing and managing the Hyundai VIVe application, which allows dealerships to offer car sharing services to their customers. Thanks to prior digitalisation with tools such as Wanme, processes already had a certain level of automation, but the search for efficiency and improved user experience remained key. 

The challenge: Security, speed and user experience 

Although the platform was already digitalised, there were significant challenges: 

1. Friction in recurring payments: users had to enter their card details for every rental, which could lead to drop-offs and affect conversion. 

1. Security and regulatory compliance: the PSD2 regulation requires strong authentication, creating the need for a system that guarantees security without complicating the user flow. 

DealerBest's goal was to improve the speed and convenience of the rental process, without compromising data protection or current regulations. 

The joint solution: Payment tokenisation and optimised flow

The Sipay integration enabled: 

• Secure, one-time registration: the user enters their card only once, following PSD2 standards. 

• Payment tokenisation: Sipay generates a unique, encrypted and non-reversible token, which is stored securely and enables subsequent automatic charges. 

• Frictionless payments: recurring rentals are processed automatically via token, eliminating the need to enter the card again. 

• Guaranteed regulatory compliance: the system complies with PSD2 and facilitates merchant-initiated transactions (MIT). 

"Although we already had digital processes in place, the Sipay integration has made the experience much smoother, benefiting both our users and the dealerships. Every rental works as it should: fast, secure and hassle-free." 

Pablo Díaz, COO of DealerBest

Results and success metrics 

Following the integration, improvements have been observed in several key areas: 

• Faster booking flow: users complete the booking in seconds, with simplified steps. 
• Greater satisfaction and retention: the frictionless experience has increased user habituation and loyalty. 
• Operational efficiency: dealerships experience more agile processes, with fewer payment issues. 

Qualitative metrics show that the collaboration between DealerBest and Sipay brings value to both dealerships and users, consolidating Hyundai VIVe as a reliable and efficient platform. 

Conclusions: Technological collaboration and experience

This case demonstrates that success in shared mobility depends not only on technology, but on how it is integrated into the user experience. 

• DealerBest brings sector knowledge, platform development and management, and the relationship with the dealership network. 
• Sipay brings the secure, efficient and regulation-compliant payment solution. 

Together, both companies ensure that Hyundai VIVe offers a fast, secure and frictionless service, improving the user experience and optimising dealership operations. 

"The real competitive advantage in mobility today lies not only in the vehicle, but in how the digital service makes it accessible and reliable for the end user, especially in something as sensitive as payments" 

Pablo Díaz - COO of DealerBest

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