Did you know there's a “fresh” way to connect with your customers?

The study “the dealership towards digitalisation” conducted by Faconauto and the consultancy firm Everis has recently been published. This report draws conclusions such as that dealerships will no longer be just vehicle sales points but will become experience centres. They will be smaller spaces where technology will play a leading role and will have experts who offer each customer a unique experience tailored to their mobility needs.

At dealerBest we are aware of this reality because we live it in our day-to-day work, supporting the development of Spanish automotive dealerships.

We work permanently to foster the experiences mentioned in the study and to ensure that the rhetoric and commercial routine of the sales force changes definitively to adapt to the new consumer and their new demands.

Sharing everything a dealership has to offer

At dealerBest we believe that the dealership can take advantage of customer visits to truly show them what they are like, the people who make up the team, the services and the care with which they are provided, their values and distinguishing signs as a unique business that is different from the rest.

The new Fresh People Sales service integrates these distinguishing values thanks to audiovisual tools and specific training to break the traditional sales dynamic. This training allows you to acquire knowledge of social intelligence and coaching that will strengthen the social relationship between both parties, with emotion and empathy.

Through this methodology, the communication gap that sometimes occurs between the salesperson and the customer after their visit to the dealership can be counteracted, achieving a different impact. The customer immerses themselves in an authentic context of relationship and the level of loyalty grows, and by a lot.

Selling is no longer enough; you have to win people over and understand them!