I Say #YesToStandardization

The Women's World Cup has recently been held in France. I am sure that many girls will have been inspired to become footballers. Something similar happened last Thursday, July 18, when the official launch of Faconauto Woman took place, the first cooperation network for women and men in the automotive sector.

Its aim is to "accelerate the cultural transformation of dealerships towards parity and become a benchmark for attracting young and female talent to dealerships to improve the experience of both customers and employees." They also facilitate women's access to positions of responsibility in order to remove the barriers they have traditionally had to overcome to fully develop in their work.

I followed the entire presentation live and I applaud the initiative, congratulations to Faconauto for all the work carried out. Furthermore, I thought it was very nice that it was an inclusive event in which both men and women participated. The specific actions presented by Faconauto Woman are very positive and are a first step. And of course, all this has made me reflect on what each of us, who already work in the automotive world, can do.

"What do I mean by normalizing? That more female role models appear in the videos, social media, images, and advertising we create."

As far as I and my area, Marketing and Communications, are concerned, I believe we must join this initiative by making visible in our work, both externally and internally, the role of women in the sector and in relevant positions within companies, so that we can normalize their presence in our industry.

What do I mean by normalizing? That more female role models appear in the videos, social media, images, and advertising we create. The more normalized the presence of women is, the closer we will be to equality in our industry. Let us integrate this change of approach into our selection processes and encourage more women to participate and apply. Let us make our companies more attractive as a place to work.

However, we know the path is not easy, as we must show companies in the sector, which already prioritize human values, that equality and parity are two values that will enrich the work of everyone. We must ensure that workers, whether men or women, do not have personal concerns when carrying out their work. Thus, we combine our efforts jointly to build more equal workspaces where we can work as efficiently as possible.

Stefanie Kaufmann

Director of Marketing and Communications