Still (still) hesitating about digitalizing your dealership? Let us clear up your doubts

It is completely normal to have doubts. Incorporating digital tools into your business is a project that will require determination and, above all, patience so as not to throw in the towel during the first month. But digitalization is more important than ever, so sooner or later you will have to make up your mind and take the step.

With this article, we are going to clear up your doubts.

Today we talk about the 4 great pillars that support any digitalization project (and the reasons why you should not be afraid of them): increased agility (we show you real cases), increased control, improved communication between teams, and the last great barrier, the price.

The most important thing in any dealership: take it step by step

First of all, start from a logical basis: beginnings are not easy. If you have a vehicle buying and selling business, you will already know how long it takes to make things work.

Digitalizing your dealership is similar, although somewhat simpler, since this type of tool is designed to make many tasks easier. And even automate many of them. So, it is the right path.

1. Digital agility within your dealership

   Once you have overcome the technical and functional implementation stage, in which your teams already work naturally within a digital dealership, the advantages are immediate for two reasons. One, you eliminate physical distances, and two, you automate complete work processes.

   From that moment on, agility increases because:

   • Sales, administration, after-sales and management are fully connected
   • You gain real-time knowledge of the status of your files
   • Your team will have a checklist to review at all times which documentation is missing, without having to search through papers
   • You will have exhaustive control over the timescales with which each file progresses

   In other words, faster processes and more fluid communication. These are real cases of dealerships that, once past the implementation period, are glad to have digitalized both their dealerships and their teams (BMW Augusta Aragón, Grupo Velasco…).

2. Comprehensive control of work processes

   Another great advantage of digitalization is the possibility of having everything under control at all times. How many times have you received incomplete sales files?

   Digitalizing your dealership allows you to have a peripheral view of everything that is happening. Both you and those members of your team responsible for coordinating all the work.

   This capability is especially important for those managers who have no way of evaluating how files are progressing. And most importantly, correcting issues before they happen.

3. Well-communicated teams

   A digital tool connected to the internet allows all your workers to be connected and in constant real-time communication. Furthermore, you may be determined to go digital, but your teams will also have to do so.

   From the smallest dealership to the largest, in all of them there are defined methodologies and work processes. The problem is that people are not as precise as the process itself can be. So, even if there is a consensus, discrepancies always appear because we are human.

   With a digital tool, this stops happening. By digitalizing your dealership, all workers are forced to standardize their work methodology to the program. And this, which at first may generate controversy, after a few weeks becomes a competitive advantage for the dealership, and a relief for positions of responsibility.

   With a digital tool, even if there are many people, there is only one process.

4. How much does it cost to digitalize a dealership?

   The price, the last great barrier. It is true that investing in an intangible resource can raise doubts, but it is precisely in that intangibility where the great advantages of the digital age lie. Do not lose sight of that.

   Generally, there is no market-established price. As it is a digital product, each tool can have a thousand different forms, and therefore each one has a price. But that is where the advantage for the customer lies, as they have a wide range to choose from.

   There are several pricing models that we are going to divide into three:

   • Closed monthly fee: you get all the functionalities for a fixed price. Interesting for a high volume of sales files.
   • Pay per user: you will pay a fee for several users. If you want more workers to work digitally, you pay the rate for extra users.
   • Pay per file: includes all the functionalities and you only pay for the volume of files you have processed. Especially interesting for saving if your sales volume varies from month to month.

You must evaluate the alternatives you have, choose the one that best suits your business model, and above all, get rid of your fear. Each tool has different advantages that will be more or less suitable for your point of sale. Now it is your turn to choose the most optimal one for you.

Finally, remember. Today, digitalization is building the world of tomorrow. Carefully study the alternatives you have and take the leap, because a digitalized dealership is more agile, more connected, better controlled, and therefore, better.

Do you want to know more about how to digitalize your dealership? Contact us.