Strategies to Modernize After-Sales

To modernize the entire after-sales area of a dealership, and thus improve efficiency and your customers' experience, it is essential to start leveraging the technology available to any vehicle maintenance point.

Are you interested in offering your customers a service that lives up to their digital expectations?

Then stick around, because we're going to see how to integrate the technology that's already within reach of any dealership into your workshop appointment and courtesy car request system.

Keys to developing an efficient after-sales area

At this point, it's no longer enough to hire software that will end up complicating life for the dealership's different departments. People with very different profiles work at your company, with lots of documentation and all kinds of formats...

You need technology that proves you're improving your dealership's performance. And if that's not the case in an area where your customers' loyalty is at stake, then switch providers.

There are two keys: internal improvements and external improvements.

Internal ones lie in improving the efficiency and control that you and your team have within the workshop. External improvements are related to what our customer has to do to receive the best service. That is, managing appointments to repair their car.

Increase control over your after-sales files

This is where we need to turn to technology. The classic boards full of folders where repair orders came and went are no longer efficient.

And the truth is that a much better alternative has been right in front of us for many years: the file and folder system on any computer.

The advantages of a digital system are truly numerous. Documentation is accessible (and duplicable) for the whole team at all times, nothing can get misfiled, if you work in the cloud there's no chance of losing files, it's very easy to check whether documentation is missing or not...

Granted, using Windows or Mac for this working method will force you to hold extensive training sessions until there's a clear workflow that your team masters. But you can always turn to software like Papel Cero.

Papel Cero brings a way of working to your dealership that standardizes the entire after-sales management process. Connecting with other departments if necessary, making all documentation accessible at all times, and even creating barriers and alert systems so that the repair file can only progress if all documentation is complete.

In other words, Papel Cero is a file and folder system designed exclusively for dealerships.

Book workshop appointments and courtesy cars online

On the other hand, you can also use technology that perfectly compartmentalizes your workshop and with which, in addition, your customers can book appointments online.

Workshop work isn't always as organized as it should be. When the workshop is short-staffed, employees, regardless of their position, cover one task or another to avoid blocking the proper functioning of after-sales.

But the truth is that the blockage ends up happening anyway because there are basic, automatable tasks that still don't work with technology.

However, it's now possible for your workshop to have an appointment system integrated into your own website. This allows your customer to book an appointment whenever suits them best, and lets your administrative staff and mechanics do exclusively their own jobs. Not to mention how well that quality traffic benefits your website's SEO.

And technology can do even more for the customer experience in after-sales. More and more dealerships are offering their customers an online appointment booking system, plus a space where the customer can choose which courtesy car they want and when they want it, paying for it on the same platform.

In other words, professionalize your after-sales by charging for your courtesy cars and modernizing your appointment booking system.

And the best part is that this technology isn't a complicated set of computer programs that need to be connected, synchronized, uploaded, downloaded... No. It's just one piece of software. Bequikly's software, a service we're going to see more and more of in the sector, since it's capable of turning your after-sales around in just 4 weeks.

Either way, what matters is that you live up to your customers' expectations. And more specifically in the automotive sector, where we still see a lot of chaos when it comes to providing good service.

Digitizing your after-sales as soon as possible is what will allow you to get ahead in car repair, maintenance, and sales in your region.

Do you want to start offering your customers excellent, online service with the utmost control guaranteed for you?

Contact us at /contact and we'll be happy to advise you.