45% of workshop visits come from cars over 15 years old
Old cars, valuable customers: How to make the most of a base you already have Friday, July 18, 2025 │45% of workshop visits come from cars over 15 years old: an opportunity many are missing. It's a figure that has been repeated for some time, but that doesn't make it any less
Friday, July 18, 2025 │45% of workshop visits come from cars over 15 years old: an opportunity many are letting slip away
It's a statistic that has been repeated for some time, but that doesn't make it any less surprising: almost half of today's workshop visits come from vehicles that are over 15 years old.
And this is where we usually pause when we talk to dealers or after-sales managers and ask:
How are you working with those customers?
Because the reality is that, in many cases, this type of customer is managed reactively: they come in when a breakdown occurs, when it's time for the MOT, or because something can no longer wait. And once they leave, they often fall off the radar… until they come back. Or not.
The vehicle fleet is aging, but the customer is still there.
In Spain, the average age of the vehicle fleet has already exceeded 13 years, and that isn't going to change in the short term. But the important thing isn't the figure itself, but what it implies:
• There are millions of cars still on the road.
• And behind every car, there's a person who needs a practical, transparent, and close solution.
• And there's also an opportunity: if you don't offer it, someone else will.
How can we help you from dealerBest?
At Dealer Best, we work with many groups and dealerships that face this challenge every day:
“I have a huge customer base, but I don't know how to reconnect with them effectively.”
And that's precisely our specialty: helping you get the most out of your database, but in a realistic way, with common sense and aligned with your day-to-day operations.
1. First, we analyze with you
We help you identify which customers have vehicles over 15 years old, when their last visit was, what history they have, and whether there are signs that they might need something soon: a service, an intervention, or why not, a vehicle change.
You don't need to start from scratch. You already have the information. You just need a clear way to activate it.
2. Then, we design useful actions (really useful)
We sit down with you and define campaigns that make sense for your customer and for you:
• Pre-MOT reminders.
• Recommendations based on mileage and usage.
• Offers that fit their type of vehicle.
• Messages that don't sound generic, but relevant.
All automated, but without losing the human touch.
3. And we stay with you, measuring and adjusting
This isn't just about sending messages, but about generating a response.
That's why we support you in the follow-up, we analyze together what works and what doesn't, and we keep adjusting so that your customer perceives real value at every touchpoint.
Because building loyalty isn't retaining. It's caring.
It's not just about them coming back, but about them wanting to come back.
And for that, you need to be close, with the right message, at the right time.
That's loyalty done right. That's what we work on with you at Dealer Best.
Shall we start reviewing your customer base and see how to activate it?
Source: Europneus 2025
Write to us, and we'll talk with no obligation. Sometimes, a small action can reactivate great opportunities.
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